3 KEYWORDS IN AD COPY WRITING


Keywords are trigger buttons you can use to draw a particular response from 
your audience. The words themselves may not appear in your ad, but the 
essence should be obvious as to impress a point on your readers.

Keyword #1: "TRUTH"

The truth is "truth" sells. Always keep in mind that your audience can read 
between the lines and can spot garbage from sincerity, lies from the truth. 
And they always go for what is overwhelmingly real to them.  We have gone 
deaf from outrageous claims that never make sense. We are sick and tired of 
being targeted by ads that lie to us, we rebel at the idea of just reading 
them.  When lost in an argument, remember this: You do not have to cheat 
people just to make money. The information in this book is enough to help you 
make money properly. You don't need to con others to make a living.


Keyword #2: "SAFE"

Because risk is indigenous to business, a bizopp product that offers a sense 
of "safety" often wins in the media battlefront.  Offering a sincere 30-day 
money-back guarantee, and making sure you emphasize it as a safety feature of 
your product, lends assurance about your product.


Keyword #3: "DESERVE"

Bizopp products used to be sold like they were the last train out of poverty. 
Either you're on board now or you'll never make it in life. Well, guess what? 
The market wisened up. Over the last four years, the market has awakened to 
the fact that there is an abundance of opportunity waiting out there. The key 
challenge to most bizopp marketers is indecision on the part of the audience, 
the lack of motivation to take action - hence, the uncommitted buyer. One of 
the biggest motivators today is the word "deserve". Products marketed as 
something "that the read§er market deserves" wins in the selective process of 
the mind.